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Table of Contents

Click on any of the chapter headings below for links to the chapter's learning objectives and projects and exercises.

Chapter 1: Introduction to E-commerce

Learning Objectives

Projects and Exercises

Chapter 2: E-commerce Business Strategies

Learning Objectives

Projects and Exercises

Chapter 3: E-commerce Infrastructure

Learning Objectives

Projects and Exercises

Chapter 4: Building an E-commerce Presence

Learning Objectives

Projects and Exercises

Chapter 5: E-commerce Security and Payment Systems

Learning Objectives

Projects and Exercises

Chapter 6: E-commerce Marketing and Advertising

Learning Objectives

Projects and Exercises

Chapter 7: Social, Mobile, and Local Marketing

Learning Objectives

Projects and Exercises

Chapter 8: Ethics, Law and E-commerce

Learning Objectives

Projects and Exercises

Chapter 9: E-commerce Retail and Services

Learning Objectives

Projects and Exercises

Chapter 10: Online Media

Learning Objectives

Projects and Exercises

Chapter 11: Online Communities

Learning Objectives

Projects and Exercises

Chapter 12: B2B E-commerce

Learning Objectives

Projects and Exercises