Video Case Studies

The Pearson Global Editions catalog page for this book provides access to instructors to a collection of video case studies that integrate short videos, supporting case study material, and case study question.

Video case studies include the following:

Chapter 1: Introduction to E-commerce

Chapter 2: E-commerce Business Strategies

Chapter 3: E-commerce Infrastructure

Chapter 4: Building an E-commerce Presence

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing and Advertising

Chapter 7: Social, Mobile, and Local Marketing

Chapter 8: Ethics, Law, and E-commerce

Chapter 9: E-commerce Retail and Services

Chapter 10: Online Media

Chapter 11: Online Communities

Chapter 12: B2B E-commerce